News

School Bucks Challenge
Food City Kicks Off Annual Drive to Help Area Schools

Food City
Press Release
Updated: September 7, 2017

ABINGDON, VA - Are you up for the challenge? Food City has pledged $700,000 in contributions for the upcoming school year. With the new Food City School Bucks Challenge, it's easier than ever to earn reward points. For every $1 shoppers spend, using their Food City ValuCard, they receive 1 point.

"Our Food City School Bucks Program has provided much-needed support for thousands of schools throughout our market area. Our new School Bucks Challenge makes points collection even easier," says Steven C. Smith, Food City president and chief executive officer.

The 2017-2018 School Bucks Challenge began yesterday and continues through May 8, 2018. Customer simply link their Food City ValuCard to the school of their choice online at www.foodcity.com/schoolbucks or at the checkout of area Food City locations.

Area students will also receive barcoded school ID's to provide to friends and family. When scanned at checkout, the barcode designates the school to credit with the shopper's purchases.

Food City has pledged $700,000 for the upcoming school year.

School allocations are based upon the percentage of customer purchases assigned to each school. Schools can monitor their progress biannually online at www.foodcity.com.

For more information about the new Food City School Bucks Challenge, please contact your local school or visit www.foodcity.com.

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